Mindful Marketing Practices, Step One

 AUDIENCE 

       This image is from http://www.flickr.com/photos/chicagogeek/4333114156/

 Since I’m endlessly curious, clearing my mind to practice mindfulness is important to me. So are setting intentions. I started this year with a personal vision quest – eight full days -- through snowstorms and subzero temps (in Chicago, I’m told, the zookeepers even brought the polar bears indoors!). 

 My retreat unfolded this way. First I happened onto a self-inventory called "The Gifts of 2013" from Susannah Conway. I spent New Year’s Day writing until I had filled it all out.  When I reviewed what I had written about the pluses and minuses of 2013, I savored the confident, positive woman I saw reflected back to me.

 A few days later I met with two fellow artists with long corporate careers and much expertise to discuss our desires and directions for 2014. I acknowledged that I am very savvy about marketing for others but not on my own behalf.  Could I change that mindset and still be true to my own values? Indeed I can.

As I take steps this year to make my work more visible, then my audience -- those people who will invest in my works -- will find me. How can people purchase my work if they don’t know it exists?

Just who is my desired audience? As I visualize them, here's what I see:

• You appreciate contemporary art. It ignites your interest and delights you. You surround yourself with original art in your home and office.

• You have confidence in your taste. You trust your instincts.

• You're informed. You learn about the artists who interest you.  If possible, you visit their studios and connect with them personally.
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•  You're comfortable with contemporary art. You make it a point to visit museum exhibitions and gallery shows because you enjoy learning.  You spend time with a work to really see and appreciate it.

• You share your enthusiasm for the arts and artists with your friends, family and co-workers. You may be low-key about it but you are definitely an advocate for artists. 

• You think for yourself. You enjoy purchasing art that will increase in value but you don’t make your purchases based on profits. Today’s stars come and go in contemporary art as in music and movies; you choose to buy art that captivates you rather than follow trends and passing fads.

• You are a genuine, compassionate and interesting person. You probably wouldn’t find visual art appealing if you weren’t!

My audience is out there – and since I  have a clearer idea of who they are, it will be easier to develop ideas for how to reach them.

 

 

Finding Calm

Pages 3, 20" x 21", silkscreened, dyed silks. Reverse applique, raw edge applique, stitching.

Armed with focus, determination and an impressive plan for my artwork this year, I envisioned producing the next group of pieces in the Parables series in high gear.

Normally, when I start creating a new piece,I go to sleep with a question and wake up with an inner image in my mind of where to begin. That idea either works or leads me to one that does.

This time, however, the Mt. Everest of ideas surrounding language imagery felt like a tangled mess. My mind kept racing, ideas kept piling up and competing -- no clarity, no focus, no "seeing" a clear idea to begin the new work. Just more and more ideas competing for attention.

Clearly,a curious and troubling situation, but only in that one direction.

Work with the Seeds pieces bubbles with excitement, focus and productivity. The small work above, completed this weekend, investigated a number of new options.

Here were the "what ifs" it explored: What would colored threadwork look like on the black and white printed surface? What if I layered two fabrics on top of one another and cut through some of the seed shapes to reveal the fabric underneath? What will a strong golden yellow look like as a contrasting color? How would it work to add a single french knot at the center of each seed shape?

This small work excites me with even more new options. So it isn't my creativity that's suffering, it's something else that's going on with the language imagery.

Eventually I recognized yesterday I needed to take all that unpleasant and distracting burble of ideas in my head and spill it out on paper.

As I wrote, my inner churning and chattering began to quiet.I began returning to that inner balance point that is so crucial for me. I need calm.

I think I revved up my inner engines to take on 2009 and create new language pieces like a racer in the Indy 500. But all I started doing was spinning my wheels and overheating in the pit.

I'm throwing out the whole idea of speed and action. Instead, I'll visualize a quietly flowing stream and me moving along with it. If new Parables pieces aren't ready to emerge, I'll give them the time they need.

We all talk about trusting our process. Right now I have to live it.

Simmer and Stir Often

January's creative soup is simmering nicely on the front burner, a tasty blend of exhibiting, creating new work and chopping up MARKETING into small, bite-sized pieces.

Pat Pauly, a gifted artist whose work has been juried into the prestigious Quilt National exhibition, led the installation of RAFA's (Rochester Area Fiber Artists) newest exhibit at the Arts and Cultural Council on Monday. Forty-three artists' works are on display from January 6-30, 2009 in "New Year, New Directions," at the Council Gallery.


The space is wonderful. If you live in the area, please come to the opening reception on Friday, January 16, 5 - 8 PM. The gallery will also be open all day on Saturday, January 17, 10-4.


On the creating front, I'm completing the second "Seeds" piece, now titled "Seeds of Change." As this detail shot of it in process shows,I'm adding more color as well as choosing more saturated colors to accent the grayscale ground. Most of these seed shapes are just pinned on; next I will stitch them down and complete the piece.

I'm also beginning a concentrated expansion of language imagery and techniques for incorporating letterforms in my work; more to come about that soon.

Another ingredient that I'm stirring into the soup pot is marketing. Webmaster Holly Knott just completed adding current and upcoming exhibitions and several new pieces to my website. Next task will be creating a database for mailing lists to mail out postcards for future exhibitions.

The soup pot is also getting lots of spice from the inspiring coaches and motivational books that I've been gathering. Numerous coaches and websites offer newsletters and tidbits of valuable information; all of them help me stay positive, focused and action-oriented. Step by step, action by action, I am actively engaged in moving my artistic life forward.

Yesterday's mail brought three books to read: Ellen Langer's On Becoming An Artist, Visioning by Lucia Capacchione, Ph.D and Coaching the Artist Within by Eric Maisel. I'll let you know how they stack up once I read them. For some years I was very critical of self-help books, but now I see them as tools to help me stay upbeat and charged with positivity. That positivity imbues the seeds of confidence that are growing inside me; I now truly appreciate those individuals who choose to dedicate their lives and their energy to helping others actualize their dreams and desires.

All these various activities and actions all go into the pot -- the ideas, the e-mailed tips and newsletter updates, the affirmations, the appreciation lists, the visualizations -- and the day to day showing up in the studio to do the work. What an aroma to inhale, and what pleasure to be cooking up something wonderful through these wintry January days.